Artificial Intelligence and Machine Learning technology has been maturing at an alarming rate and its uses are increasing amongst mobile device users.
I consider myself a late adopter when it comes to using your common Virtual Assistants such as Google, Siri, and Alexa.
On the other hand, within the past month, I found myself using Google assistant more often, especially when driving. I drive manual transmission car and for 4 years I’ve been tooting around the DC metro area, which is one of the worst traffic in the United States. As I was commuting on the Interstate 95, in stop-and-go traffic, of course, I had a compelling need to contact a house painter because one of our steps in our newly purchased home was peeling. I didn’t have the time at work, nor could I search on my phone because my left hand is steering and right is shifting. Again, being in DC, its stop and go traffic for almost an hour, and i gets frustrating. So, finally, I said, “Hey Google”, find, “Home Painters in North Virginia”. Google pulled up a list, I glanced at it and said, “Ok Google, call CertaPainters in Alexandria, Virginia”. Sure enough, google dialed the number and I was able to get a quote for painting services, right there in the thick of traffic!
Boy was that easy! How would this technology be like in 5 years? How would companies and bloggers prepare for Search Engine Optimization for voice searching.
Before I get into the nitty-gritty, I found some questionable things with voice searching. First, when I searched on my phone, I had an audio and visual feedback channel. I was able to request for a search and see my results. From there, I have a choice to call the painter with the most stars, and closest to me. Now what happens when you ask Alexa on the echo? Would she give you the preferred Amazon Prime painter, if there is one? Or would she give you the best painter according to hits? Eventually users will catch on when their Alexa orders the Amazon Prime products and not the one they prefer. I believe this is something marketing professionals should think about.
Recently, Amazon Echoes were given out to newly subscribed Verizon customers , not to mention that amazon devices like the Firestick are already sporting Alexa. A week ago I purchased an LG smart TV and it was preloaded with a Google Assistant. Although, I was a little disappointment that my LG washer and dryer did not have an Google assistant, but it had a capability to send signals over a voice transmission. Therefore, it may be possible Google Assistant to interpret its data language.
Based on my current surroundings, it is inevitable for smart assistants move into our homes. They’re pretty much here to stay and will only dig deeper into our daily lives.
Here’s a breakdown on how I believe Voice Search will be in 5 years:
- Voice Search of products and services will be recommended by purchase history. If you ordered the expensive Fruit Loops and not the Fruity Os, you’re Echo will recommend Fruit Loops…
- Public AI Devices will be everywhere. No one will need a laptop or mobile device for Alexa or Siri’s help. Retail and public spaces will have Virtual Assistants available in high traffic areas, directing and assisting people as they go. Imagine walking up to a food vendor and a voice coming out of the menu, it helps you out by telling you today’s specials and what discounts are available. Maybe even recommend what kind of wine you should pair with your steak. Or the assistant knows your habits so it will open recommend the things you like.
- No more Alexa, Siri, or a “Hey Google”. These names are just the beginning of a new era. People will customize their Assistants and perform Voice Searches through their own personalized devices. Voice searches will get better through time and Machine Learning will optimize its actions. Google Assistant is already doing this, by collecting all your data and content use from your phones.
- Search Engine Optimization will be replaced with an optimizer based on Voice Searching. Text searching algorithms are far different with Voice searches. Therefore, voice searches uses everyday language, pairing different words to different targets such as tags and links.
- 100% computing will be done in the cloud. Gone will the days of end-user devices, and in with end-user interfaces. These end-user interfaces will be everything IoT, such as fridges, windows, counters, cars, and more! You’ll be carrying around a flat piece of glass. Although 7 years old, I encourage you to watch Corning’s Future Glass Age video. Click here to watch Corning’s Video.
With these five predictions of what Voice Search would be like in 5 years, I strongly recommend all marketing professionals to focus on aligning their marketing campaign with the future of voice search.
What do you think voice searching will be like in 5 years?